For small business owners who refuse to sound like everyone else

Stop sounding like every other AI-written business.

Answer 12 honest questions about your business. Get a brand voice guide built from your own words — not a template with the blanks filled in. Paste it into Claude, ChatGPT, Gemini, DeepSeek, or Perplexity, and your posts, emails, and messages finally sound like you.

Takes about 30 minutes. No tech skills needed. Works with the AI tool you already use.
Brand Voice Builder guide cover, by Simeon Boutcher
12Honest questions
10Guide sections
5AI tools it works with
~30 minStart to finish

You've probably noticed it too.

AI can write fast. But most AI writing sounds the same — no matter whose business it's for. Same words. Same fake excitement. Same "exciting news!" energy that nobody actually talks with.

It's not because AI is bad. It's because AI doesn't know how you sound — unless you tell it. That's the whole idea behind this guide.

Same message. Two ways to say it.

This is the actual difference a brand voice guide makes. Tap either side.

Before — generic AI

"We're thrilled to announce an exciting new opening in our schedule! Don't miss this incredible opportunity to book your appointment today!"

Technically correct. Sounds like no one you know.

After — brand voice guide

"Booked solid this week, but Monday just opened up. Text me your name and I'll pencil you in."

Same offer. Sounds like a real person wrote it — because your guide told the AI exactly how you talk.

The Brand Voice Builder

This isn't a template you fill in yourself. It's a set of instructions you hand to an AI tool. You upload one PDF, answer 12 honest questions about your business, and the AI builds a Brand Voice Guide made from your answers — not generic placeholder text.

Every question is explained upfront. Nothing is hidden. You can read exactly what the AI has been told to do, right there in the guide.

Once it's built, you paste your guide at the start of any AI chat. From then on, everything that AI writes for you — a caption, an email, a tricky customer reply — comes out sounding like you, not like a template.

What your finished guide covers

Ten sections, built only from your own answers. Read in one sitting — used for months.

01

Business overview

What you do and who you serve, in plain words.

02

Brand personality

5 to 8 real words that describe how you sound.

03

Tone of voice

How you sound day to day — and in serious moments.

04

Language guide

Words to use, words to avoid, and your natural sentence style.

05

Ideal customer

Who you're actually writing for.

06

Humor & personality

Whether you joke — and what kind of humor is really yours.

07

What you never sound like

Your anti-patterns, with a real example of each.

08

Platform notes

How your voice shifts across Instagram, email, and WhatsApp.

09

Example content

Ready-to-copy examples, including generic vs. your-voice comparisons.

10

How to use it with AI

The exact daily workflow — so it actually gets used.

How it works

No downloads to install. No tech skills needed. Just an AI tool you can already open for free.

1

Upload the PDF

Open a new chat in Claude, ChatGPT, Gemini, DeepSeek, or Perplexity and attach the guide.

2

Answer 12 questions

Honestly, in your own words. The AI asks one at a time and helps if you get stuck.

3

Get your guide

A complete Brand Voice Guide, built from your own answers. Save it somewhere safe.

4

Test it before you trust it

Ask for five quick examples in your voice. If something feels off, say so and ask for a revision.

5

Use it every time

Paste it at the start of any AI chat when you want help writing content.

Works with the tool you already use

Claude ChatGPT Gemini DeepSeek Perplexity

Honestly: all five can do this well. Claude tends to follow long instructions like this one most reliably. DeepSeek and Perplexity have occasionally struggled with file uploads on long conversations — if that happens, you can paste the text in manually instead. Full workaround is in the guide.

What you walk away with

A Brand Voice Guide written for your business, not filled-in template text.
The exact words and tone that sound like you.
A clear "words to use" and "words to avoid" list.
A description of your ideal customer, so AI writes for the right person.
Ready-to-use examples for social posts, emails, and tricky moments.
Notes on how your voice should shift across platforms.
A guide you can paste into any AI tool, any time.
A simple way to update it later as your business changes.

What this isn't

I don't oversell this. Here's the plain truth about what you're buying:

If it sounds too good to be true, that's usually a red flag. So I'd rather just tell you straight.

One-time purchase
$19 / single-user license

Instant PDF download. No subscription. No upsell funnel.

  • The full Brand Voice Builder guide (8 pages)
  • The 12-question walkthrough, explained step by step
  • Troubleshooting for every AI tool it works with
  • Instructions for updating your guide later, free
Get the Brand Voice Builder — $19
For personal, single-business use. Questions first? Email hello@simeonboutcher.com

Questions people actually ask

Do I need to know how to use AI already?

No. If you can copy and paste, you can do this. The guide walks you through everything, including where the upload button is on each tool.

Which AI tool should I use?

Whichever one you already have open. All five work. Claude tends to be strongest with long instructions like this one. ChatGPT and Gemini work well too. DeepSeek and Perplexity are fine, but file uploads on long chats have occasionally been less reliable — there's a simple paste-the-text workaround in the guide if that happens.

Is it safe to share details about my business?

The guide includes a plain-English privacy section before you start — what's fine to share (your business name, general customer descriptions, your city) and what to never type into any AI tool (real customer names, passwords, financial details, health information). You stay in control the whole time.

How long does this actually take?

About 30 minutes for the full walkthrough. There's also a 3-minute quick start if you just want to get going.

What if my guide doesn't sound like me?

Tell the AI exactly what feels off, and it revises that section on the spot — that's built into the process, not an extra step. The guide also includes a "Voice Test" where you check five real examples before you trust it.

Can I update it later?

Yes. As your business changes, you can refresh your guide — a quick 5-minute update, or a full rebuild from scratch. Both methods are explained inside.

Can I use this for a team or contractors?

Yes — the guide includes a short section on handing your finished voice guide to writers or contractors so their content matches yours too.

Great businesses deserve to sound human.

Thirty minutes of honest answers. A guide you'll use for months. No fluff, no hype — just your own voice, finally written down.

Get the Brand Voice Builder — $19